Every soup you buy, we donate one to a Singapore family in need. No checkbox at checkout. No 'add SGD 1 to your order'. Built into the price you already pay.
Optional checkout add-ons get clicked by 1.7% of customers on average. That's not a give-back program — that's an excuse.
So we did the math, set our retail price to absorb the donation cost across every soup, and removed the checkbox entirely. Every customer is a giver. Nobody has to click yes.
This is a margin commitment, not a marketing line. We tell our finance team about it; we tell our suppliers about it; now we're telling you.
Donation tracker
2026 YTD: [tracker placeholder — wire to live count]
Updated monthly. Transparent. We publish the count even when it's lower than we'd like.
SUBHEADING
FAQs
Provides answers to a list of typical questions that users might ask
FAQ's Title
Can I see who receives the donations?
Yes, Avone is fully compatible and supports Sections on every page.
Are vegan donations included?
Yes, Avone is fully compatible and supports Sections on every page.
Why not let me opt out and get a discount?
Yes, Avone is fully compatible and supports Sections on every page.
The soup tastes nice and it is very easy to prepare. Have not seen any significant improvement since just started for 2 weeks. Hope to see some great improvement soon.